In this one, Adam and Brian get into a super practical marketing habit most contractors know they should do… but rarely do consistently: capturing job-site photos and stories that actually help you get more work. The usual advice is “take before and after pics,” but that’s too vague to be useful. So the guys break it down into specific shots and simple systems your techs can follow without needing to be “marketing people.”

You’ll hear exactly what to photograph (including the “rat’s nest money shot”), why those messy-before moments are marketing gold, and how to turn basic job-site images into content that builds trust fast. They also share a ridiculously easy method for getting techs to record quick voice memos after a job — then using AI to turn those notes into Google Business Profile updates, social posts, blog content, and case studies.

The conversation goes deeper into “hyper-local, hyper-specific” marketing in the AI search era: naming neighborhoods, calling out common local issues, and even tagging brands you install (Generators, EV chargers, Starlink, etc.) so you show up when homeowners search for that exact solution.

If you want your crew to help create content without slowing down jobs, and you want your marketing to start showing up in AI and zero-click search results, this episode gives you a simple playbook to steal.