In this episode of Clerics of Marketing, Adam and Brian tackle one of the most misunderstood (and most important) parts of running a home service business: how to calculate your true billable labor rate.

Too many contractors pull a number out of thin air — $75/hr, $100/hr — without realizing what it really costs to put a technician in a truck. From payroll burden and non-billable time to trucks, tools, and overhead, this episode breaks down every component that goes into building a profitable rate — one that fuels growth instead of draining your margins.

You’ll learn:

✅ How to calculate your true cost per billable hour — including wages, benefits, and inefficiencies

✅ Why non-billable time and callbacks can kill profitability if not priced right

✅ How to factor in trucks, wraps, tools, and marketing into your hourly rate

✅ What a 25% profit margin target actually looks like in your pricing

✅ The math behind going from $75/hr → $413/hr — and why it’s justified

If you’ve ever wondered why you’re busy but not making money, this episode will open your eyes to the hidden costs every contractor faces — and how to fix them.

🕒 Perfect for electricians, plumbers, HVAC pros, and home service owners ready to scale smart and profitably.

Keywords: contractor pricing, billable labor rate, home service profitability, hourly rate calculator, trades business growth, contractor profit margin, field service management, electrician pricing, plumbing business tips, marketing for contractors