The US Open is more than a tennis tournament - it’s a global business machine. Each year, the event generates over $1.2 billion in economic impact for New York City, attracts visitors from every continent, and turns Flushing Meadows into a hub of international commerce.

In this episode of Circus & Circuit: Unraveling Global Trade, host Kate Foronda takes you behind the matches to explore:

• How 100,000 tennis balls, uniforms, and merchandise reflect global supply chains.
• Why the Honey Deuce cocktail is more than a drink—it’s a branded product with millions in revenue.
• The role of sponsors like Grey Goose, IBM, Ralph Lauren, and American Express in shaping global brand strategy.
• How Industrial-Organizational psychology helps explain the teamwork, adaptability, and motivation behind such a massive event.

From tennis balls to champagne, from luxury suites to global branding deals — the US Open shows us how trade, psychology, and human performance intersect on a world stage. Whether you’re a sports fan, a business professional, or simply curious about how global trade plays out in everyday life, this episode will change the way you see major events.

🎧 Listen to the full podcast on Spotify, Apple, or wherever you get your shows.

🔗 Learn more at: foronda.us

Tune in now to discover what’s ahead in the Circus & Circuit of global trade!