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Content provided by CIM Marketing Podcast and CIM | The Chartered Institute of Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CIM Marketing Podcast and CIM | The Chartered Institute of Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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SNEAK PEEK: Are CMOs set up to fail?

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Manage episode 483149768 series 2637846
Content provided by CIM Marketing Podcast and CIM | The Chartered Institute of Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CIM Marketing Podcast and CIM | The Chartered Institute of Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In our upcoming episode coming on Tuesday 20th May, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour.

The full episode will give listeners valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationships with finance and sales teams, and, crucially, why it’s essential to position marketing as a strategic investment that drives growth, not simply a cost centre.

Can’t wait for Tuesday’s full episode? Check out the CIM Content hub now for all things marketing.

  continue reading

108 episodes

Artwork
iconShare
 
Manage episode 483149768 series 2637846
Content provided by CIM Marketing Podcast and CIM | The Chartered Institute of Marketing. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CIM Marketing Podcast and CIM | The Chartered Institute of Marketing or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In our upcoming episode coming on Tuesday 20th May, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour.

The full episode will give listeners valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationships with finance and sales teams, and, crucially, why it’s essential to position marketing as a strategic investment that drives growth, not simply a cost centre.

Can’t wait for Tuesday’s full episode? Check out the CIM Content hub now for all things marketing.

  continue reading

108 episodes

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