AI is rewriting the rules of search—and your SEO plan. Erin, Chris, and Sandi break down what’s changing (AI Overviews, LLM-driven answers, Gen Z searching on TikTok/YouTube), why over-relying on Google is risky, and how to rebuild a durable strategy. We cover intent-led content, the 7-11-4 framework for multi-channel engagement, using video as a repurposing engine, and the technical basics (schema, crawl efficiency, programmatic pages) that help you get discovered—and cited—by large language models. Plus: how to protect your brand voice in an AI world and a quick exercise to audit how LLMs describe your company vs. competitors. If you’ve wondered how AI and SEO actually fit together, this is your field guide.

What You’ll Learn:

• Why channel mix matters (and how to stop betting it all on Google)
• How AI Overviews and large language models are reshaping search results
• The 7-11-4 content framework to reach buyers across platforms
• Why Gen Z skips Google for TikTok & YouTube — and what that means for marketers
• How to build intent-driven content that actually matches user needs
• Video-first repurposing: turn one asset into dozens
• Technical SEO must-dos: schema markup, crawl efficiency, and programmatic pitfalls
• Why voice, tone, and brand differentiation are your best defense against AI sameness

Key quotes:

"AI SEO is the question behind the question. If you know your audience, you’ll know how to answer it." —Sandi

"You have to get good at things you’re not good at. That’s how you stay ahead of AI." - Chris

"Your content can’t just sound like AI. It still has to sound like you." - Erin