Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by TechNode. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechNode or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

85: Private traffic in China — Taking back the power from platforms

54:27
 
Share
 

Manage episode 244775312 series 1433694
Content provided by TechNode. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechNode or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

After an extended hiatus, John and Matt are back! This week, they look at the increasingly effective trend of private traffic. Powered by WeChat and its mini programs, marketers and brands are increasingly creating and driving organic traffic to their shops. Like owned traffic in the West, this is a direct response to the rising costs of reaching fans and followers. Matt delivered a presentation on the topic during the ChinaChat 2019 conference and they take a deep dive into the phenomenon this week.

Key questions

  • What is private traffic?
  • Why are brands resorting to this method?
  • How does private traffic work?
  • How do WeChat and Tencent view private traffic?
  • What are traditional e-commerce platforms like Taobao doing to combat private traffic?

Links

Hosts

Editor

Podcast information

  continue reading

93 episodes

Artwork
iconShare
 
Manage episode 244775312 series 1433694
Content provided by TechNode. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by TechNode or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

After an extended hiatus, John and Matt are back! This week, they look at the increasingly effective trend of private traffic. Powered by WeChat and its mini programs, marketers and brands are increasingly creating and driving organic traffic to their shops. Like owned traffic in the West, this is a direct response to the rising costs of reaching fans and followers. Matt delivered a presentation on the topic during the ChinaChat 2019 conference and they take a deep dive into the phenomenon this week.

Key questions

  • What is private traffic?
  • Why are brands resorting to this method?
  • How does private traffic work?
  • How do WeChat and Tencent view private traffic?
  • What are traditional e-commerce platforms like Taobao doing to combat private traffic?

Links

Hosts

Editor

Podcast information

  continue reading

93 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play