In this episode, Dave discusses:

• Marketing in real estate.
• How much (or little) effort agents put into valuing a property for clients
• Do digital newsletters provide insights?
• Authentic agent/client communication.
• Why Open Houses exist.

Key Takeaways:

• On its face, advertising a home is about the property. Moreso, however, it is about marketing the branding and the agent than the home.
• Agents often put very little time into what goes into a CMA report, relying rather on technology, then taking full credit for what is in it.
• Communication is important to every client and it is the best way to keep the transaction moving smoothly.
• Open houses rarely sell homes, yet the perception is that they are an important part of the sales process. They are for agents to connect with unsuspecting buyers

"If nothing else, I want to make sure that my clients and listeners like you understand exactly what is going on with your eyes wide open and aren’t being taken advantage of. Authenticity and honesty are worth their weight in gold in real estate, and if an agent isn't completely straightforward with people about what’s going on, then essentially, it's the equivalent of being dishonest with them." — Dave Nimick

Episode Reference:

Cloud CMA: https://cloudcma.com/real-estate-agents

Connect with Dave Nimick:

Website: https://thenimickteam.com/

Email: [email protected]

YouTube: https://www.youtube.com/channel/UC4WqeMs62CL3T5P-w6ncqbQ/videos

LinkedIn: https://www.linkedin.com/in/davenimick/

Facebook: https://www.facebook.com/thenimickteam

Dave Nimick is owner of The Nimick Team, Inc. with Keller Williams Realty

Show notes by Podcastologist: Chelsea Taylor-Sturkie

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