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Content provided by Dávid Tvrdoň & Marc Biskup, Dávid Tvrdoň, and Marc Biskup. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dávid Tvrdoň & Marc Biskup, Dávid Tvrdoň, and Marc Biskup or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How to do news for generation Z? We talk about Le Monde's Snapchat strategy

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Manage episode 198577349 series 2072872
Content provided by Dávid Tvrdoň & Marc Biskup, Dávid Tvrdoň, and Marc Biskup. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dávid Tvrdoň & Marc Biskup, Dávid Tvrdoň, and Marc Biskup or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Le Monde's strategy for Snapchat Discover: Good storytelling and listening to audience feedback. This week we talked to Jean-Guillaume Santi, who is the Le Monde's Snapchat Discover team leader. Jean-Guillaume gives us a sneak peak into the everyday operation of his team. Also we talk about Le Monde's approach to younger audiences. Jean-Guillaume Santi on Twitter: https://twitter.com/jgsanti?lang=en Le Monde profile: http://www.lemonde.fr/journaliste/jean-guillaume-santi/ Le Monde on Snapchat Discover: https://www.snapchat.com/discover/Le-Monde/8843708388 #IJF17 talk: https://www.youtube.com/watch?v=h17y0tYE1Hg
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42 episodes

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iconShare
 
Manage episode 198577349 series 2072872
Content provided by Dávid Tvrdoň & Marc Biskup, Dávid Tvrdoň, and Marc Biskup. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dávid Tvrdoň & Marc Biskup, Dávid Tvrdoň, and Marc Biskup or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Le Monde's strategy for Snapchat Discover: Good storytelling and listening to audience feedback. This week we talked to Jean-Guillaume Santi, who is the Le Monde's Snapchat Discover team leader. Jean-Guillaume gives us a sneak peak into the everyday operation of his team. Also we talk about Le Monde's approach to younger audiences. Jean-Guillaume Santi on Twitter: https://twitter.com/jgsanti?lang=en Le Monde profile: http://www.lemonde.fr/journaliste/jean-guillaume-santi/ Le Monde on Snapchat Discover: https://www.snapchat.com/discover/Le-Monde/8843708388 #IJF17 talk: https://www.youtube.com/watch?v=h17y0tYE1Hg
  continue reading

42 episodes

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