Batteries are at the center of the clean energy race, yet the companies making them often struggle with public recognition leaving the sector wide open for disruption.

In this episode, we speak with Keith Hoge, a true insider in the battery world. With a background in mechanical engineering, technical sales, and global marketing leadership at iM3NY, Keith brings firsthand experience from inside a battery cell startup.

We dive into:

• Why branding matters even in B2B industries like batteries.
• The balancing act startups face between cutting-edge technology, cost pressures, and building reputation.
• Real-world challenges when lack of brand recognition stands in the way of customers, funding, or partnerships.
• Whether battery makers could create their own “Intel Inside” moment.
• What it would take to see a household battery brand emerge in the future.

Tune in for an inside look at how the unseen component of our clean energy future could become one of its most powerful brands.