In this episode of Changing the Perception of Sales, we’re joined by Jonathon Ilett, founder of Revenue Syndicate and former VP of Global Sales at Cognism.

In our conversation, Jonathon shares how he built his career at the top of sales and how those same skills have shaped his journey into entrepreneurship and investing. We talk about why sales shouldn’t be seen as a short-term stop, but a career where longevity creates real value – both for the reps themselves and for the businesses they help scale.

We explore why a background in sales can make you a stronger investor, what to look for when starting out, and how sales skills like resilience, communication, and strategy translate far beyond hitting targets.

If you’re a sales professional looking for career inspiration, curious about investing, or simply want to learn from someone who has scaled both a sales career and their own ventures, this episode is packed with insights you won’t want to miss.