How do you stand out in one of the most competitive job markets in recent memory? What are hiring managers really looking for? And how can you break into your industry when everything seems stacked against new grads?

In this special episode for post-grad marketing students and emerging professionals, we’re joined by Courtney Sebu, HR executive and founder of Shastra Inc., to discuss how to navigate the early stages of your career with clarity, confidence, and strategy. With over two decades of experience in recruiting and leadership consulting, Courtney doesn’t hold back — offering honest, tactical advice on what works now when it comes to landing roles, building your network, and crafting a standout personal brand.

Whether you’re polishing your resume or networking your way into a new industry, this episode is your inside track to HR insights you won’t find in a textbook.

Key Takeaways

• It’s an employer’s market: With the job market saturated by experienced professionals post-pandemic, it’s tougher than ever for new grads to land roles — but not impossible.
• AI is gatekeeping your resume: Many companies use AI tools to filter applications. If you don’t include job-specific buzzwords, you may be auto-rejected in under 5 minutes.
• Tailor strategically, not endlessly: Instead of rewriting your resume for every role, build a core version with the right industry keywords to "manipulate" the AI in your favour — ethically.
• Networking is your superpower: Referrals and personal introductions are often the only way to get past automated systems and actually get seen by a human recruiter.
• Canadian experience bias still exists: Despite legal changes, many private companies still prioritize local experience. Volunteering, internships, and shadowing can help bridge that gap.
• Don’t dilute your resume too much: If you have international experience, don’t hide it. Focus instead on contextualizing it for Canadian employers and roles.
• Referrals don’t guarantee roles: Even strong recommendations can hit internal company politics or pre-decided hires, which is why persistence and presence matter.
• Certifications are optional, not essential: Courtney has built a successful HR career without formal credentials, emphasizing experience and relationships over letters after your name.
• AI writing tools are just a start: Use ChatGPT and others to brainstorm ideas, but personalize and humanize your content before submitting anything — static, robotic language is a giveaway.
• Your brand = your currency: How you show up online, how you communicate, and how others perceive you will open more doors than a polished resume alone.