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Ethan Decker - Busting brand myths. Separating fact from fiction and politics from science - S4 Ep5

1:31:42
 
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Manage episode 362426582 series 3250831
Content provided by Hybrency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hybrency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What is a brand? How do they work? How do you separate the marketing fluff from fact?

If you want to build commercial value from marketing investments this is a mandatory listen.

Listen to Dr Ethan Decker. A former ecologist who is now an applied brand science professional based in Boulder, Colorado.

Nothing more needs to be said.

Skip to the 5-minute mark if you want to skip the intros and Champagne sipping.

  continue reading

102 episodes

Artwork
iconShare
 
Manage episode 362426582 series 3250831
Content provided by Hybrency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hybrency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What is a brand? How do they work? How do you separate the marketing fluff from fact?

If you want to build commercial value from marketing investments this is a mandatory listen.

Listen to Dr Ethan Decker. A former ecologist who is now an applied brand science professional based in Boulder, Colorado.

Nothing more needs to be said.

Skip to the 5-minute mark if you want to skip the intros and Champagne sipping.

  continue reading

102 episodes

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