Purpose-Driven Business: Why Giving Back Matters
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Episode Summary:
In this episode of Chamber Amplified from the Findlay-Hancock County Chamber of Commerce, host Doug Jenkins talks about the importance of community involvement for businesses with Sherri Garner Brumbaugh, the President and CEO of Garner Trucking. The discussion revolves around how businesses can impact their communities beyond simple economics through sponsorships and partnerships. Garner Trucking does this by involving employees in choosing which community initiatives to support, which extends their charitable efforts beyond the company's headquarters in Findlay to locations all over the country where their employees reside.
Sherri shares insights on strategic community involvement, emphasizing the importance of relationship-building with organizations looking for support. The conversation also highlights the symbiotic relationship between businesses and their communities, offering advice for businesses looking to start or redefine their sponsorship strategies.
Key Takeaways:
- Businesses can enhance their community impact by funding projects and engaging in partnerships, which extends beyond mere economic contributions.
- Garner Trucking's philanthropic strategy includes employee engagement, enabling personnel to direct charitable efforts in their communities across the country.
- Building relationships is crucial when seeking sponsorships; a face-to-face approach is often more effective than traditional methods like emails or letters.
- Community involvement can aid in employee recruitment and retention by aligning company culture with prospective employees' values and community influences.
- Smaller businesses can contribute meaningfully through in-kind donations and by enabling employees to use work time for community service.
Music and sound effects obtained from https://www.zapsplat.com
170 episodes