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Competing on Customer Personalization

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Manage episode 446213838 series 2921506
Content provided by Mark Gandy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Gandy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Have you ever wondered how Amazon, Netflix, and Starbucks started their customer personalization programs? What was the starting point? What were the costs? Who was involved?
The co-authors answer these questions in the very readable Personalized: Customer Strategy in the Age of AI.
Mark Abraham and David Edelman explain that personalization is not email or glorified loyalty rewards programs. Instead, this cross-functional activity starts with a few simple questions in their 5 Promises framework, a launching pad for creating a customer personalization journey.

Managing Dental Drama Podcast
Owning, operating, and managing a dental practice can be difficult and sometimes...
Listen on: Apple Podcasts Spotify

  continue reading

Chapters

1. Competing on Customer Personalization (00:00:00)

2. [Ad] Managing Dental Drama Podcast (00:19:26)

3. (Cont.) Competing on Customer Personalization (00:20:16)

259 episodes

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Competing on Customer Personalization

CFO Bookshelf

11 subscribers

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Manage episode 446213838 series 2921506
Content provided by Mark Gandy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Gandy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Have you ever wondered how Amazon, Netflix, and Starbucks started their customer personalization programs? What was the starting point? What were the costs? Who was involved?
The co-authors answer these questions in the very readable Personalized: Customer Strategy in the Age of AI.
Mark Abraham and David Edelman explain that personalization is not email or glorified loyalty rewards programs. Instead, this cross-functional activity starts with a few simple questions in their 5 Promises framework, a launching pad for creating a customer personalization journey.

Managing Dental Drama Podcast
Owning, operating, and managing a dental practice can be difficult and sometimes...
Listen on: Apple Podcasts Spotify

  continue reading

Chapters

1. Competing on Customer Personalization (00:00:00)

2. [Ad] Managing Dental Drama Podcast (00:19:26)

3. (Cont.) Competing on Customer Personalization (00:20:16)

259 episodes

All episodes

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