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Building a $30 Million Brand Without Millions of Followers with Lisa Jauregui

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Manage episode 522103191 series 2775531
Content provided by Suneera Madhani. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Suneera Madhani or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Lock in your spot for Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite

Founders and CEOs, how would your business grow if you built relationships that weren’t transactional?

In this episode, you’ll hear how Lisa Jauregui built a beauty brand from a $30,000 living-room startup into a $30M+ category-leading cosmetics brand—all without millions of followers. You’ll discover the mindset, intuition, relationship-building, and community-driven strategies that fueled her explosive growth. You’ll also hear a deeply personal conversation about confidence, femininity, and redefining beauty in a world full of expectations.

Lisa Jauregui is a beauty entrepreneur and the visionary behind BK Beauty, a category-leading makeup tools company rooted in the belief that “beauty is kindness.”

What you’ll learn in this episode:

(01:32) Launching a multi-million-dollar direct-to-consumer brand.

(07:30) Why identifying white space in the beauty tools market gave BK Beauty its competitive edge.

(09:23) How the brand name “BK Beauty” was born from Lisa’s mission to teach her daughters that beauty is kindness.

(16:12) How organic creator collaborations became the backbone of BK Beauty’s early growth.

(19:54) What Lisa learned from scaling fast and navigating inventory challenges and customer experience.

(24:25) The exact moment Lisa realized BK Beauty had become bigger than herself.

(28:12) How she and her husband divide roles and maintain balance as co-founders and parents.

(30:12) Strategies product-based founders can use to generate excitement.

Lock in your spot for Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite

Thank you to Lisa Jauregui for being on our show!

Learn more about Lisa: https://www.instagram.com/lisajmakeup/

BK Beauty on Instagram: https://www.instagram.com/thebkbeauty/

BK Beauty’s website: https://www.bkbeauty.com

Join the CEO School Founders Club: https://theceoschool.com/membership. We're building a table where every female founder has a seat.

Subscribe to the CEO School podcast because only 2% of female founders ever break $1 million in revenue, and we’re changing that:

* Apple Podcasts: https://podcasts.apple.com/us/podcast//id1525261018

* Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU

* YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1

Learn more about CEO School because nothing bad ever happens when women make more money:

* Website: https://theceoschool.com/

* Instagram: https://www.instagram.com/ceoschool/

* LinkedIn: https://www.linkedin.com/in/suneeramadhani/

Learn more about how Suneera Madhani is paving the way for badass female CEOs like you to take center stage not just in your industries but in your whole life.

* Website: https://suneeramadhani.com/

* Instagram: https://www.instagram.com/suneeramadhani/

* LinkedIn: https://www.linkedin.com/in/suneeramadhani/

This episode was produced by Story On Media: https://www.storyon.co/

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

375 episodes

Artwork
iconShare
 
Manage episode 522103191 series 2775531
Content provided by Suneera Madhani. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Suneera Madhani or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Lock in your spot for Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite

Founders and CEOs, how would your business grow if you built relationships that weren’t transactional?

In this episode, you’ll hear how Lisa Jauregui built a beauty brand from a $30,000 living-room startup into a $30M+ category-leading cosmetics brand—all without millions of followers. You’ll discover the mindset, intuition, relationship-building, and community-driven strategies that fueled her explosive growth. You’ll also hear a deeply personal conversation about confidence, femininity, and redefining beauty in a world full of expectations.

Lisa Jauregui is a beauty entrepreneur and the visionary behind BK Beauty, a category-leading makeup tools company rooted in the belief that “beauty is kindness.”

What you’ll learn in this episode:

(01:32) Launching a multi-million-dollar direct-to-consumer brand.

(07:30) Why identifying white space in the beauty tools market gave BK Beauty its competitive edge.

(09:23) How the brand name “BK Beauty” was born from Lisa’s mission to teach her daughters that beauty is kindness.

(16:12) How organic creator collaborations became the backbone of BK Beauty’s early growth.

(19:54) What Lisa learned from scaling fast and navigating inventory challenges and customer experience.

(24:25) The exact moment Lisa realized BK Beauty had become bigger than herself.

(28:12) How she and her husband divide roles and maintain balance as co-founders and parents.

(30:12) Strategies product-based founders can use to generate excitement.

Lock in your spot for Unicorn CEO Summit today at https://mntr.ai/unicorn-ceo-summit-early-invite

Thank you to Lisa Jauregui for being on our show!

Learn more about Lisa: https://www.instagram.com/lisajmakeup/

BK Beauty on Instagram: https://www.instagram.com/thebkbeauty/

BK Beauty’s website: https://www.bkbeauty.com

Join the CEO School Founders Club: https://theceoschool.com/membership. We're building a table where every female founder has a seat.

Subscribe to the CEO School podcast because only 2% of female founders ever break $1 million in revenue, and we’re changing that:

* Apple Podcasts: https://podcasts.apple.com/us/podcast//id1525261018

* Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU

* YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1

Learn more about CEO School because nothing bad ever happens when women make more money:

* Website: https://theceoschool.com/

* Instagram: https://www.instagram.com/ceoschool/

* LinkedIn: https://www.linkedin.com/in/suneeramadhani/

Learn more about how Suneera Madhani is paving the way for badass female CEOs like you to take center stage not just in your industries but in your whole life.

* Website: https://suneeramadhani.com/

* Instagram: https://www.instagram.com/suneeramadhani/

* LinkedIn: https://www.linkedin.com/in/suneeramadhani/

This episode was produced by Story On Media: https://www.storyon.co/

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

375 episodes

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