In this episode of the CEO Global Network Podcast, we sit down with Jennifer La Forge, General Manager of Rakuten Rewards Canada, to dive deep into how consumer behavior has drastically shifted in the digital age. Jennifer shares insights into how the rise of social commerce, influencer-driven purchasing, and seamless mobile shopping experiences are reshaping the retail industry.
We also explore Jennifer's leadership philosophy - how she builds autonomous, high-performing teams by leading with transparency, trust, and a commitment to consistency. As a recipient of the Globe and Mail's Best Executive Award in 2022, Jennifer reflects on the lessons that have shaped her career, the importance of aligning values with leadership, and how to make decisions with both data and gut instinct.

Tune in for a rich conversation on leadership, innovation, and the future of retail.