In this episode, Trine Center for Sports Studies Director, Zander Atwood, talks with Tanner Natzke, Account Executive of Premium Sales with the Phoenix Suns NBA team. Tanner, a recent graduate from the University of Iowa, has become an emergent leader in premium sales and service over the course of his young career, having worked for the Miami Dolphins and Hard Rock Stadium in Miami, FL and working under a new ownership group with the Phoenix Suns in Arizona. He is also the founder and host of the “Attitude Effort Results” podcast, a podcast that “educates and inspires those looking to enter the sports and business industries.” Tanner discusses his role in the premium sales process, the importance of inspiring the next generation of talent, emerging trends from a new ownership group, and his favorite memories of working in professional sports.