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CDO Matters Ep. 64 | Marketing Data Management

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Manage episode 452289225 series 3473189
Content provided by Manasia Cobb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Manasia Cobb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Episode Overview

Your familiar with all the processes your marketing organization is utilizing for managing its data? Are you familiar with the marketing data lexicon, and can you define key terms like onboarding, activating, or harmonizing? Are you working closely with data scientists in your marketing organization?

If you answered no to any of these questions, then you should definitely check out the latest episode of the CDO Matters Podcast. In this episode Malcolm and his guest, Shubh Sinha, the CEO of Integral, go deep into the world of marketing data, and what data leaders should know about this rapidly evolving space.

Episode Links and Resources

Follow Malcolm Hawker on LinkedIn

Follow Shubh Sinha on LinkedIn

  continue reading

77 episodes

Artwork
iconShare
 
Manage episode 452289225 series 3473189
Content provided by Manasia Cobb. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Manasia Cobb or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Episode Overview

Your familiar with all the processes your marketing organization is utilizing for managing its data? Are you familiar with the marketing data lexicon, and can you define key terms like onboarding, activating, or harmonizing? Are you working closely with data scientists in your marketing organization?

If you answered no to any of these questions, then you should definitely check out the latest episode of the CDO Matters Podcast. In this episode Malcolm and his guest, Shubh Sinha, the CEO of Integral, go deep into the world of marketing data, and what data leaders should know about this rapidly evolving space.

Episode Links and Resources

Follow Malcolm Hawker on LinkedIn

Follow Shubh Sinha on LinkedIn

  continue reading

77 episodes

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