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Profit or Passion: Rethinking Farm to Table Beef

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Manage episode 512693843 series 3362400
Content provided by Cattleman U. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cattleman U or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

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“You need to have a serious conversation with yourself — is the way I’m doing my farm to table business profitable.” - Karoline Rose Bohannan

Enjoying the show? You’ll really love what we share afterwards

Sign up for our Podcast Email to get:

  • Exclusive access to conversations digging deeper into show topics
  • Early notice of upcoming episodes, and insider updates
    Join here, and stay connected to the Cattleman U Community → Podcast Email
On Today’s Episode

The rise of direct-to-consumer beef businesses has been exciting—but is it actually profitable? In this episode, Karoline shares her honest thoughts and real numbers behind running a farm-to-table operation in today’s cattle market. Using examples from her own experience with The Rancher’s Daughter, she unpacks pricing challenges, market trends, and the hard truths about sustainability in direct-to-consumer sales.

What You’ll Learn in This Episode
  • How to evaluate the true profitability of your farm-to-table business
  • Why pricing live animals at market value is essential for sustainability
  • Common mistakes ranchers make when setting direct-to-consumer prices
  • How rising cattle prices may strain consumer trust and loyalty
Support the Show

Enjoying the show? Please rate, review, and follow on Apple Podcasts. Your support helps us to continue ranching in the next generation.

Resources & Links Want to Get Ahead in Ranching?

Sign up for our Weekly Email to get:

  • Industry insights and early access to event discounts
  • Ranch-ready tools delivered straight to your inbox
    Join here → Weekly Email
More Episodes Like This

Browse more episodes and resources at CattlemanULive.com.

Disclaimer:
Cattleman U assumes no responsibility or liability for any errors or omissions in this episode content. These conversations reflect the personal experiences of our guests and are provided on an “as is” basis without guarantees of completeness or accuracy.

  continue reading

172 episodes

Artwork
iconShare
 
Manage episode 512693843 series 3362400
Content provided by Cattleman U. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cattleman U or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Listen on Your Favorite Platform
Apple Podcasts | Spotify | Stitcher | Google Podcasts

“You need to have a serious conversation with yourself — is the way I’m doing my farm to table business profitable.” - Karoline Rose Bohannan

Enjoying the show? You’ll really love what we share afterwards

Sign up for our Podcast Email to get:

  • Exclusive access to conversations digging deeper into show topics
  • Early notice of upcoming episodes, and insider updates
    Join here, and stay connected to the Cattleman U Community → Podcast Email
On Today’s Episode

The rise of direct-to-consumer beef businesses has been exciting—but is it actually profitable? In this episode, Karoline shares her honest thoughts and real numbers behind running a farm-to-table operation in today’s cattle market. Using examples from her own experience with The Rancher’s Daughter, she unpacks pricing challenges, market trends, and the hard truths about sustainability in direct-to-consumer sales.

What You’ll Learn in This Episode
  • How to evaluate the true profitability of your farm-to-table business
  • Why pricing live animals at market value is essential for sustainability
  • Common mistakes ranchers make when setting direct-to-consumer prices
  • How rising cattle prices may strain consumer trust and loyalty
Support the Show

Enjoying the show? Please rate, review, and follow on Apple Podcasts. Your support helps us to continue ranching in the next generation.

Resources & Links Want to Get Ahead in Ranching?

Sign up for our Weekly Email to get:

  • Industry insights and early access to event discounts
  • Ranch-ready tools delivered straight to your inbox
    Join here → Weekly Email
More Episodes Like This

Browse more episodes and resources at CattlemanULive.com.

Disclaimer:
Cattleman U assumes no responsibility or liability for any errors or omissions in this episode content. These conversations reflect the personal experiences of our guests and are provided on an “as is” basis without guarantees of completeness or accuracy.

  continue reading

172 episodes

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