Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Reinventing a 25-Year-Old Company Through Category Design w/ Carl Daikeler, CEO of Beachbody

59:14
 
Share
 

Manage episode 374356396 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

There's plenty of examples of founders, obsessed with a problem, applying category design to build their business and dominate their market.
But realistically, most people that first encounter category design are not in the founding stages of their company.
That's why talking to the CEO of a publicly traded company that decided to apply category design to reinvent his company after 25 years will give you the insights you may need to apply category thinking in your business.
Carl Daikeler is that CEO. His company, BODi, has revolutionized home fitness for the last 25 years with products like P90x and Insanity, but recently found themselves in a comparison trap when entering the digital landscape.
That's when he found the mental scaffolding of category design, and is now designing a completely new category around fitness called, health esteem.
In this episode you'll learn about:

  • What it looks like to have a CEO and company obsessed with a problem they need to solve
  • How BODi has leaned into their superconsumers in 3 different ways to get big results
  • Why Carl feels like the category design work is just beginning for his BODi and what the risks of poor implementation are

Your hosts today are John Rougeux and Pablo Gonzalez (connect with them on LinkedIn!)
If you want to stop just listening and join the conversation, join our community at CategoryThinkers.com

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 374356396 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

There's plenty of examples of founders, obsessed with a problem, applying category design to build their business and dominate their market.
But realistically, most people that first encounter category design are not in the founding stages of their company.
That's why talking to the CEO of a publicly traded company that decided to apply category design to reinvent his company after 25 years will give you the insights you may need to apply category thinking in your business.
Carl Daikeler is that CEO. His company, BODi, has revolutionized home fitness for the last 25 years with products like P90x and Insanity, but recently found themselves in a comparison trap when entering the digital landscape.
That's when he found the mental scaffolding of category design, and is now designing a completely new category around fitness called, health esteem.
In this episode you'll learn about:

  • What it looks like to have a CEO and company obsessed with a problem they need to solve
  • How BODi has leaned into their superconsumers in 3 different ways to get big results
  • Why Carl feels like the category design work is just beginning for his BODi and what the risks of poor implementation are

Your hosts today are John Rougeux and Pablo Gonzalez (connect with them on LinkedIn!)
If you want to stop just listening and join the conversation, join our community at CategoryThinkers.com

  continue reading

40 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Listen to this show while you explore
Play