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Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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How Category Design and Product Led Growth Shaped Slack's Go To Market Strategy w/ Bill Macaitis

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Manage episode 372925527 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Bill Macaitis is the former CMO then CRO of Slack, CMO of Zen Desk, and SVP of Marketing at SalesForce and in this conversation we dive deep into what made Slack the category king of team collaboration tools it has become.
You'll notice that most of this story took place before Play Bigger was even written so this was intuitive category design by Bill and his team, and you'll have a chance to see:

  • How Bill thinks about the way category design and product led growth work together within a go to market strategy
  • Why Slack never focused on their competitors and chose to focus on their consumers instead
  • What Sketchers, Crocs, and Slack all have in common
  • And more!

This is a conversation between Bill, and the co-founders of the Category Thinkers:
Mike Damphousse
John Rougeux
Pablo Gonzalez
Stop just listening in and join the daily category design dialogue inside our free community at CategoryThinkers.com

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 372925527 series 3479377
Content provided by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pablo Gonzalez, John Rougeux, Mike Damphousse, Pablo Gonzalez, John Rougeux, and Mike Damphousse or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Bill Macaitis is the former CMO then CRO of Slack, CMO of Zen Desk, and SVP of Marketing at SalesForce and in this conversation we dive deep into what made Slack the category king of team collaboration tools it has become.
You'll notice that most of this story took place before Play Bigger was even written so this was intuitive category design by Bill and his team, and you'll have a chance to see:

  • How Bill thinks about the way category design and product led growth work together within a go to market strategy
  • Why Slack never focused on their competitors and chose to focus on their consumers instead
  • What Sketchers, Crocs, and Slack all have in common
  • And more!

This is a conversation between Bill, and the co-founders of the Category Thinkers:
Mike Damphousse
John Rougeux
Pablo Gonzalez
Stop just listening in and join the daily category design dialogue inside our free community at CategoryThinkers.com

  continue reading

40 episodes

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