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Why Caribbean Media Must Organize, Monetize, And Own Its Platforms
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If you’ve ever wondered why Caribbean-American media still rents space on other people’s platforms, this conversation goes straight to the root: ownership, organization, and the business engine behind our stories.
In this special episode in partnership with WhereItzAt Magazine, I sit down with two veteran publishers - Clive Williams of Where It’s At Magazine and Herman Hall of Everybody’s Magazine; to map what it takes to build power: an association with teeth, a revenue model that outlasts trends, and alliances that turn small outlets into a market force.
We dig into the tough stuff too: why advertisers often ignore Caribbean audiences, how tourist boards spend outside the community, and what data and collaboration it takes to win budgets back. Real stories from missed chances to buy stations to the WLIB legacy reveal how fragmentation costs us and how shared platforms can change the math.
Call it a blueprint for the next wave: set clear priorities, package real audience insights, and pool resources like other communities do. If we want equity and visibility, we need leverage media kits with proof, sales teams that go to market together, and partnerships that protect voice while scaling reach. By the end, you’ll see a path from consumer to producer, from renting attention to owning distribution. Subscribe, share this with a creator or marketer who needs to hear it, and leave a review with one action you’ll take to support Caribbean-owned media.
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A Breadfruit Media Production
Chapters
1. Setting The Stage (00:00:00)
2. The Case For An Association (00:00:44)
3. Journalism As A Business (00:04:58)
4. Tech Disruption And AI (00:08:37)
5. Do We Still Need Each Other (00:13:13)
6. Collaboration Models And Mergers (00:16:56)
7. Fragmentation And Missed Unity (00:20:49)
8. Owning Channels Versus Leasing (00:24:22)
9. Lessons From WLIB And Identity (00:28:12)
10. Reframing Advertising Value (00:32:28)
11. Caribbean Brands And Tourist Boards (00:36:05)
12. Winning Advertisers Locally (00:40:20)
13. Mindsets, Respect, And Viability (00:44:05)
14. Advice To The Next Wave (00:48:15)
290 episodes
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