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Top Marketing Exec Reveals How Students Get Hired
Manage episode 498663860 series 3645020
Melissa Wilson drops a truth bomb on every student dreaming of a marketing job: passion isn’t enough—proof is.
As the National Head of Marketing & Communications at Doane Grant Thornton LLP, Melissa’s hired students, mentored grads, and built teams across Canada. In this episode, she reveals the 3 traits that make early-career candidates irresistible: curiosity, follow-through, and cultural fit. If you want to break into marketing without experience—or even without an internship—this is your blueprint.
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CHAPTERS
00:00 - Introduction
01:01 - The Real Job of a Marketer
04:38 - Why Passion Isn’t Enough
07:11 - What Makes Students Stand Out
10:40 - Can You Learn Marketing in School?
15:00 - How to Get Experience Without a Job
20:55 - Pro Tips from a Top Recruiter
25:08 - The Follow-Up That Got the Job
28:18 - Marketing with AI and Data
34:42 - Your Questions, Answered
39:15 - Final Advice: Stay Curious
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📚 Book Recommendations:
Think Again by Adam Grant
https://www.amazon.ca/Think-Again-Grant-Adam/dp/0753553910
Change by JohnP. Kotter: https://a.co/d/dDxxCgq
📩 Connect with Melissa: https://www.linkedin.com/in/melissa-wilson-24a7b238/
📩 Sign up for our free weekly newsletter
📣 Connect with Ashley!!!
To see all the Career Starter Program Book recommendations, click here:
Chapters
1. Introduction (00:00:00)
2. The Real Job of a Marketer (00:01:01)
3. Why Passion Isn't Enough (00:04:38)
4. What Makes Students Stand Out (00:07:11)
5. Can You Learn Marketing in School? (00:10:40)
6. How to Get Experience Without a Job (00:15:00)
7. Pro Tips From a Top Recruiter (00:20:55)
8. The Follow-Up That Got The Job (00:25:08)
9. Marketing with AI and Data (00:28:18)
10. Your Questions, Answered (00:34:42)
11. Final Advice: Stay Curious (00:39:15)
11 episodes
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