Welcome to the show where we explore how everyday hobbies can spark extraordinary ventures. Whether you’re baking on weekends, tinkering with tech, snapping photos, or writing poetry—your hobby might be more than just a pastime. In this series, we dive into real stories and expert insights on how people just like you turned what they love into thriving businesses. Because sometimes, the key to success isn’t starting with a plan… it’s starting with a passion. In this case the passion for Rugby.

Guest Bio

Shane O’Neill is a 30-year information system and technologist with a possible “untraditional” journey to where he is today. A veteran of the Irish Defence Forces and UNIFIL service in Lebanon, he has plotted his journey in IT thought predominantly in media. With that knowledge, along with a great love of rugby, Shane created a technology he calls Audeohost – a streaming service for live TV sports commentary delivered directly to a fan’s smartphone. The product has applicability across many industries and settings. The Audeohost journey began in 2011, with certain ups and down and we are not necessarily talking volume control here. The Audeohost strapline is “Hearing the complete Picture”. Shane grew up in County Tipperary and attended Limerick Regional Tech College.

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