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The Hidden Leak in Service: How Data is Exposing The Customer Retention Crisis and How to Fix it
Manage episode 521164811 series 3460617
Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market.
Today, Sam sits down with Kevin Frye, Marketing Director Jeff Wyler Automotive Family, and Paul Nadjarian, Chief Product Officer at CARFAX.
This episode of the Car Dealership Guy Podcast is brought to you by CARFAX.
CARFAX - Here's a reality check: CARFAX data shows that 55% of car buyers won't return to the same dealership for service in year one. That’s lost revenue walking out your door. But Carfax Lifetime Dealers don’t stop after the sale. They partner with CARFAX to deliver co-branded, VIN-specific service reminders that drive customers back to their service lane. The CARFAX Lifetime program: Give customers the insight they want, earn the loyalty you need. Contact your CARFAX representative today. Learn more at carfax.com/CDG.
Check out Car Dealership Guy’s stuff:
For dealers:
CDG Circles ➤ https://cdgcircles.com/
Industry job board ➤ http://jobs.dealershipguy.com
Dealership recruiting ➤ http://www.cdgrecruiting.com
Fix your dealership’s social media ➤ http://www.trynomad.co
Request to be a podcast guest ➤ http://www.cdgguest.com
For industry vendors:
Advertise with Car Dealership Guy ➤ http://www.cdgpartner.com
Industry job board ➤ http://jobs.dealershipguy.com
Request to be a podcast guest ➤ http://www.cdgguest.com
Topics:
01:27 Why is service retention so critical?
02:34 Biggest customer communication challenge today?
03:10 OEM vs. dealer loyalty: who wins?
05:41 How is Carfax for Life game-changing?
07:52 Using data to boost retention how?
10:42 Future of customer engagement in service?
18:28 Most actionable insight for dealers now?
27:20 AI and data hygiene's role?
35:09 Final advice for improving retention?
Car Dealership Guy Socials:
X ➤ x.com/GuyDealership
Everything else ➤ dealershipguy.com
344 episodes
Manage episode 521164811 series 3460617
Welcome to Industry Spotlight—a focused series hosted by Sam D’Arc, highlighting standout dealerships and innovative companies, and exploring the trends driving success in today’s automotive market.
Today, Sam sits down with Kevin Frye, Marketing Director Jeff Wyler Automotive Family, and Paul Nadjarian, Chief Product Officer at CARFAX.
This episode of the Car Dealership Guy Podcast is brought to you by CARFAX.
CARFAX - Here's a reality check: CARFAX data shows that 55% of car buyers won't return to the same dealership for service in year one. That’s lost revenue walking out your door. But Carfax Lifetime Dealers don’t stop after the sale. They partner with CARFAX to deliver co-branded, VIN-specific service reminders that drive customers back to their service lane. The CARFAX Lifetime program: Give customers the insight they want, earn the loyalty you need. Contact your CARFAX representative today. Learn more at carfax.com/CDG.
Check out Car Dealership Guy’s stuff:
For dealers:
CDG Circles ➤ https://cdgcircles.com/
Industry job board ➤ http://jobs.dealershipguy.com
Dealership recruiting ➤ http://www.cdgrecruiting.com
Fix your dealership’s social media ➤ http://www.trynomad.co
Request to be a podcast guest ➤ http://www.cdgguest.com
For industry vendors:
Advertise with Car Dealership Guy ➤ http://www.cdgpartner.com
Industry job board ➤ http://jobs.dealershipguy.com
Request to be a podcast guest ➤ http://www.cdgguest.com
Topics:
01:27 Why is service retention so critical?
02:34 Biggest customer communication challenge today?
03:10 OEM vs. dealer loyalty: who wins?
05:41 How is Carfax for Life game-changing?
07:52 Using data to boost retention how?
10:42 Future of customer engagement in service?
18:28 Most actionable insight for dealers now?
27:20 AI and data hygiene's role?
35:09 Final advice for improving retention?
Car Dealership Guy Socials:
X ➤ x.com/GuyDealership
Everything else ➤ dealershipguy.com
344 episodes
All episodes
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