"Half of their DMS is inactive!" – A Wakeup-Call for Service Drives and How to Bring Customers Back | Mark Altieri, EVP of Business Development at Zonic Design

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4d ago 31:57

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Today I’m joined by Mark Altieri, EVP of Business Development at Zonic Design.

We break down why fixed ops is still the most under-leveraged profit center in dealerships—and how communication gaps are quietly eroding customer loyalty.

Mark explains how AI is reshaping customer engagement, why half of a dealership’s DMS often sits untouched, and what operators can do to immediately improve retention.

Clear takeaways, practical frameworks, and fast-changing tech insights make this a must-listen for every dealer.

Have questions about how Zonic Design can help your service operations, reach out to Mark directly at [email protected] or find him on linkedin at https://www.linkedin.com/in/maltieri/

This episode is brought to you by:

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2. fullthrottle.ai® - fullthrottle.ai® is a next-generation AdTech powerhouse. The Automotive DSP™ is built specifically for the auto industry, combining advanced programmatic targeting, real-time bidding, and analytics tailored to drive dealership and OEM performance. With fullthrottle.ai®, marketers can reach the right car shoppers at the right moment and optimize toward real business outcomes like test drives, leads, or sales. fullthrottle.ai® bridges the gap between auto media buying and results-driven marketing. Check out http://fullthrottle.ai

3. Zonic Design - 28 years providing direct to dealer fixed operations solutions. Data • Print • Digital • Voice • AI, Removing the noise in pursuit of frictionless customer engagement. Learn more about BDC-Angel at https://zonicdesign.com

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Topics:

00:06 Why are fixed ops so important?

00:28 What's the first impression in service?

02:38 Biggest challenge and opportunity in fixed ops?

06:10 How to improve dealership communication?

08:24 How can AI help service departments?

21:50 Tailoring communication strategies for different customers?

28:37 Final piece of advice for fixed ops?

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