30 Days In: How Phil Pecoraro’s 26 Years Are Powering His First Store Launch + Hard Lessons Learned | Phil Pecoraro, Operating Partner of Murdock Chrysler Dodge Jeep Ram

Car Dealership Guy Podcast

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2d ago 46:17

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Today, special guest host Sam D’Arc is joined by Phil Pecoraro, Operating Partner at Murdock Chrysler Dodge Jeep Ram.

We dig into Phil’s first month running his new store — why he’s returning to the same dealership where he earned his first GM role 16 years ago, how he’s carrying forward the legacy of Larry H. Miller’s final store, and much more.

This episode is brought to you by:

1. CDK Global - Tune in October 21 at 11 a.m. CT for CDK’s 5th annual CDK CONNECT, a virtual event packed with insights, innovations, and expert-led sessions. Featuring Rita Case, Sam D’Arc, and more. Register now or watch on-demand @ cdkglobal.com/connect

2. FullThrottle.ai - fullthrottle.ai® is a next-generation AdTech powerhouse. The Automotive DSP™ is built specifically for the auto industry, combining advanced programmatic targeting, real-time bidding, and analytics tailored to drive dealership and OEM performance. With fullthrottle.ai®, marketers can reach the right car shoppers at the right moment and optimize toward real business outcomes like test drives, leads, or sales. fullthrottle.ai bridges the gap between auto media buying and results-driven marketing. Learn more at https://www.fullthrottle.ai/

3. Nomad Content Studio - Most dealers still fumble social—posting dry inventory pics or handing it off without a plan. Meanwhile, the store down the street is racking up millions of views and selling / buying cars using video. That’s where Nomad Content Studio comes in. We train your own videographer, direct what to shoot, and handle strategy, to posting, to feedback. Want in with the team behind George Saliba, EV Auto, and top auto groups? Book a call at http://www.trynomad.co

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Topics:

00:41 Biggest challenge in the new acquisition?

02:58 How did the key partnership form?

07:53 Early sales lessons from vacuums?

11:12 Best team building and leadership advice?

13:37 Key to turning around a dealership?

21:55 Balancing brand and community involvement?

24:17 Digital vs personal customer experience?

27:58 How to achieve top dealer status?

36:56 Best used car acquisition strategy?

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