In this episode of The Type Convo, I had the pleasure of chatting with Will Paterson—a logo & brand designer, lettering artist, and YouTube educator with nearly a million followers. 🎙️

We dived deep into:

🔥 The power of backengineering in design – how Will deconstructed work to teach himself design from scratch.

🎨 Why failing more makes you a better designer – embracing mistakes as part of the process.

💡 The art of branding & typography – why Will creates fonts for clients and how it transforms brand identity.

📣 Communication & creativity – the secret skill that separates good designers from great ones.

👥 Working with his wife in design – the real challenges & benefits of building a business together.

😈 Imposter syndrome & self-doubt – why it never fully goes away and how to use it as a superpower.

Will’s journey from struggling in school to running his own agency and building a massive online presence is packed with insights for any designer, creative, or entrepreneur.

📺 Watch Will on YouTube: https://www.youtube.com/@WillPatersonDesign

📸 Follow him on Instagram: https://www.instagram.com/willpat/

🌐 Check out his work & agency: https://www.willpaterson.design

Let me know your biggest takeaway from this conversation! 💬🔥 #TheTypeConvo #Branding #Typography #SelfTaughtDesigner #CreativeProcess