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Real Candle Business Startup Costs, Profit Timelines, and COGS Explained
Manage episode 512216291 series 3668622
#021 We answer real candle business questions from startup costs and profitability timelines to wicks, seasonal strategy, scaling beyond the kitchen, and cutting COGS, using hard numbers and simple steps. We share exactly what worked for us as we grew from $1.5k invested to $1.5M in sales.
• startup budget realities and lean inventory planning
• niching down, target customer clarity, and faster testing
• when to move from home to warehouse or retail
• retail vs wholesale vs private label trade-offs
• wick selection using supplier recommendations
• seasonal collections vs evergreen fragrance strategy
• lowering COGS with smart shipping and standard vessels
• sales channels that convert: email, wholesale, fundraisers
• why defining your why sustains momentum
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Chapters
1. Questions From Candle Makers (00:00:00)
2. Who We Are & Free Resources (00:01:14)
3. Startup Costs & Reaching Profit (00:02:00)
4. Niche, Testing, And Smart Shortcuts (00:05:27)
5. Scaling Beyond Home Production (00:09:23)
6. Retail vs Warehouse Tradeoffs (00:14:40)
7. Choosing The Right Wick (00:17:14)
8. Do You Need Seasonal Scents (00:20:05)
9. Where To Begin And Why Matters (00:24:09)
10. Lowering COGS Without Bulk Overload (00:29:23)
11. Fundraisers, Email, And Sales Channels (00:30:58)
28 episodes
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