As a Canadian business owner running a company with revenues between $5 million and $50 million, you're likely at a crossroads. Maybe you're eyeing retirement, a pivot to new ventures, or simply capitalizing on your hard work. Selling a private business isn't straightforward. It's a complex process fraught with risks, from undervaluation to deal-killing negotiations. This is where hiring an M&A advisor shines. Empirical data shows advisors can boost your sale price by 1.25x EBITDA—translating to an extra $1.25 million to $6.25 million for businesses with $1-5 million in EBITDA. In this post, we'll break down the sell-side process, highlight where advisors add the most value (backed by studies), and offer tailored advice for Canadian owners like you.