Crowd science: when, where, how

Campus 10178

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Involving the public in research and development is not just for the birds.

How can we leverage the power of collective intelligence to solve pressing challenges in science and business? This is the central question explored in our latest podcast episode featuring Professor Henry Sauermann of ESMT.

We explore the world of crowd science, examining when, where, and how to involve the public in research and development. As Prof. Sauermann explains, the applications of crowd science extend far beyond ornithology; it is a powerful methodology for any field seeking innovation and broader impact.

Key discussion points

Defining crowd science: what it is and how it differs from crowdsourcing and citizen science.
The “when, where, and how” of crowd science:
- When to involve the public (data collection, idea generation, diverse perspectives)
- Where it can be applied (academic research, corporate R&D)
- How to implement a project (attracting participants, ensuring mutual benefit)
Real‑world examples: eBird and FoldIt
Challenges and solutions: hurdles and practical strategies to overcome them.
Applications for business: using crowd science for innovation, product development, and problem‑solving.

Guest information

Professor Henry Sauermann is the ESMT Chair in Entrepreneurship and director of the Institute for Endowment Management and Entrepreneurial Finance at ESMT Berlin. His co‑author, Marion K. Poetz, joins him in exploring how crowd science drives progress across sectors.

Learn more about crowd science

Visit sciencewithcrowds.org for resources, case studies, and the open‑access book How and When to Involve Crowds in Scientific Research.

Contact Professor Sauermann and his co‑author via the website.

About Campus 10178

Campus 10178 is Germany’s #1 podcast on the business research behind business practice. Brought to you each month by ESMT Berlin, the 45-minute show brings together top scholars, executives, and policymakers to discuss today’s hottest topics in leadership, innovation, and analytics. Campus 10178 – where education meets business.

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