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Content provided by Aimtal and Janet Mesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aimtal and Janet Mesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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The Power of Customer Stories in B2B

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Manage episode 494600912 series 3653342
Content provided by Aimtal and Janet Mesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aimtal and Janet Mesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Called To Action, Aimtal’s CEO Janet Mesh and co-host Tucker dive into one of the most underrated and high-impact strategies for increasing visibility and driving awareness: fully integrated customer marketing campaigns.

They break down how customer stories can serve as the anchor for omnichannel campaigns and walk through a real-life example of how Aimtal helped a client tell its story with a top customer to stand out in the competitive ServiceNow ecosystem.

What will you learn in this episode of Called To Action?

✔️ Why customer stories build trust and accelerate decision-making

✔️ How to repurpose a single story into a full-funnel, multichannel campaign

✔️ Tips for running a customer webinar that becomes your marketing engine

✔️ What to do if you don’t have customer stories yet

✔️ How thought leadership from your customers and team boosts visibility

Whether you're starting from scratch or looking to optimize your existing campaigns, this episode gives you a roadmap for turning customer proof into a repeatable engine for growth.

💬 Connect with us on social media:

➡️ LinkedIn: / 11839247

➡️ Instagram: / aimtal_co

➡️ Blog: https://www.aimtal.com/blog

#B2BMarketing #CustomerMarketing #MarketingStrategy #ContentMarketing #CustomerStories

  continue reading

10 episodes

Artwork
iconShare
 
Manage episode 494600912 series 3653342
Content provided by Aimtal and Janet Mesh. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aimtal and Janet Mesh or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of Called To Action, Aimtal’s CEO Janet Mesh and co-host Tucker dive into one of the most underrated and high-impact strategies for increasing visibility and driving awareness: fully integrated customer marketing campaigns.

They break down how customer stories can serve as the anchor for omnichannel campaigns and walk through a real-life example of how Aimtal helped a client tell its story with a top customer to stand out in the competitive ServiceNow ecosystem.

What will you learn in this episode of Called To Action?

✔️ Why customer stories build trust and accelerate decision-making

✔️ How to repurpose a single story into a full-funnel, multichannel campaign

✔️ Tips for running a customer webinar that becomes your marketing engine

✔️ What to do if you don’t have customer stories yet

✔️ How thought leadership from your customers and team boosts visibility

Whether you're starting from scratch or looking to optimize your existing campaigns, this episode gives you a roadmap for turning customer proof into a repeatable engine for growth.

💬 Connect with us on social media:

➡️ LinkedIn: / 11839247

➡️ Instagram: / aimtal_co

➡️ Blog: https://www.aimtal.com/blog

#B2BMarketing #CustomerMarketing #MarketingStrategy #ContentMarketing #CustomerStories

  continue reading

10 episodes

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