Janet and Tucker share a recap of the HubSpot INBOUND 2025 conference, sharing honest opinions and observations about the conference itself, announcements shared by HubSpot, and the overall future of marketing. They also analyze HubSpot’s new Loop Marketing playbook, defining it as a critical framework for growth in the AI era.

In this episode, you’ll get actionable insights on:

♾️ Analysis of HubSpot’s Loop Marketing framework: The four stages—Express, Tailor, Amplify, and Evolve—are explored as a guide for strategic iteration.

🙅🏻‍♀️ The continued shift to zero-click content: Marketers must prioritize showing up on social media, video, and LLMs, as half of all searches no longer result in a website click.

🚮 The danger of "AI Slop": Why a weak foundation will lead to AI broadcasting that weakness at scale, emphasizing that quality content is still king.

⚙️ Operational challenges in organizations: The persistent problem of silos and the struggle to bridge marketing strategy to execution and operations.

Listen to the full episode now to understand the foundational strategies for preparing for the AI era and avoid common pitfalls for ensuring your marketing program is future-proof.

🔗 Links to resources in this episode:

HubSpot Loop Marketing: https://www.hubspot.com/loop-marketing

HubSpot INBOUND Spotlight: https://www.hubspot.com/spotlight

Gartner Report: https://www.gartner.com/en/marketing/...

Aimtal’s HubSpot marketing services: https://www.aimtal.com/service/revops...

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