What Can’t Be Personalized? C-Suite Sales & Marketing Perspectives podcast

Over 20 million podcasts, powered by

Content provided by Steven MacDonald. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Steven MacDonald or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

C-Suite Sales & Marketing Perspectives »
What Can’t Be Personalized?

15d ago 35:14

MP3•Episode home

Episode #212:

Simon Hodgkins, Chief Marketing Officer at Vistatec, unpacks why true personalization begins with human insight. It’s not just about using technology, it’s about understanding the people behind the data. He also explains how brands can ensure their messages stay relevant across cultures and languages.

" Machines talking to machines producing non-personalized or generic content will not tick the box and get you connected on a one-to-one level with the audience. You have to have a human at the control panel." – Simon Hodgkins

Simon also warns about the growing danger of “AI slop” and its impact on brand trust. He outlines the data strategies that drive meaningful, personal connections with audiences. Finally, he shares practical ways to merge automation with emotion so every touchpoint feels authentic and truly tailored.

Follow Simon Hodgkins on LinkedIn

Follow host Steve MacDonald on LinkedIn

212 episodes

#Vp Of Marketing