💡Oriol Guitart, Business Advisor and Marketing & Sales Strategist at Oriol Guitart Business Advisor, emphasizes that B2B companies can greatly benefit by adopting customer experience strategies commonly found in B2C markets. He advocates for a more seamless, customer-centric approach, highlighting the need for unified sales and marketing efforts to enhance go-to-market strategies. By leveraging digital transformation and understanding the customer journey, businesses can personalize experiences and improve operational efficiency.💡

"It’s very important to take a holistic approach, deeply understand your customer like their needs, behaviors, decision‑making pace. It’s very important to strive for a seamless balance between sales and marketing, as they are interconnected because you cannot have a good B2B sales cycle if there’s a lack of activity in marketing." - Oriol Guitart

Oriol draws from his background in music to underscore the importance of internal harmony and collaboration. He encourages organizations to approach customer experience as a core business strategy, not a supplementary function. Through aligned efforts and strategic innovation, companies can elevate customer relationships and stand out in an increasingly competitive landscape.

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