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Inside the Challenge Report: Real ABM Through Trust, VoC, and Alignment
Manage episode 504416161 series 3526193
Episode #214:
Baris Vural, Chief Revenue Officer at Smartlinxs, and Rhiannon Staples, Chief Marketing Officer at ClearCompany, unpack the top growth blockers their peer C-suite leaders face. They connect internal misalignment, weak customer insight, and low trust to stalled revenue and show how ABM, if executed through brand and VoC, solves these gaps. As a result, you can expect practical guidance on aligning teams, refining ICP, and ultimately turning trust into pipeline momentum.
“People buy because they trust, and how do you build trust? You build it through your brand and through your voice of customers.” - Rhiannon Staples
Baris and Rhiannon demonstrate how alignment, brand, and customer voice translate into measurable outcomes through ABM. You will learn why ICP must go deeper than firmographics, how regular listening disciplines sharpen priorities, and how trust improves win rates and retention. Expect practical steps, such as utilizing churn and win data, aligning leaders in a single room, and rebalancing spend toward brand and expansion.
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