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CMO Turnarounds: Addressing the Identity Crisis
Manage episode 476139258 series 3526193
💡 Ramya Kumaraswamy, Vice President of Growth and Demand at TaskUs, addresses the identity crisis that many CMOs face in today’s fast-paced environment. She explores why marketers struggle to gain respect within their organizations and how technology complicates that issue. She highlights the value of genuine customer advocacy as a path to trust. She also underscores that aligning with customers’ needs can reinvent a company’s go-to-market approach. 💡
"There’s nobody else within an organization who knows how to be an advocate for your customer better than marketing. We’re the ones who are always talking about it. Our customer is the reason we’re in business. Their business is our business in so many ways." - Ramya Kumaraswamy
This conversation dives into the complexities of marketing’s role in modern organizations, revealing how tech optimists like Ramya see both challenges and opportunities. She explores the power of customer advocacy as a way to rise above the noise. By delving into why trust is breaking down and how marketers can reconnect with their audiences, this episode provides tangible steps to drive real growth.
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