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B2B Executives: How to Create a Unique Point of View and Bring the Industry Along
Manage episode 476644340 series 3526193
💡Sabina Jasinska, Chief Marketing Officer of Team Internet, explores how a strong and distinct marketing perspective can set companies apart in a competitive landscape. Drawing from her own career journey, she shares how blending emotional resonance with data-driven insights—and embracing the evolving role of AI—can help shape impactful strategies that connect with modern B2B audiences and secure a seat at the executive table.💡
"You get an hour of a client singing your praises—and most companies waste it on a single case study. They're just checking a box. But if you scale that content across the entire buyer journey, you can double or triple your closed revenue." - Sabina Jasinska
Sabina underscores that effective marketing requires a firm grasp of shifting customer needs and market trends. She advocates for the strategic use of AI, voice-of-customer insights, and industry research to craft innovative, impactful campaigns. Her approach guides CMOs in digital transformation while staying responsive to evolving customer expectations.
Follow Sabina Jasinska on LinkedIn
Follow host Steve MacDonald on LinkedIn
193 episodes
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