What does a great CFO actually do? In this episode of The Way to Value, Tom Johnson (20+ years as a CFO) breaks down the difference between bean counting and building value—from capital structure and cash forecasting to the exit process itself. He’s lived it: Tom helped take a company scale from ~$25M valuation to a $165M exit.

If you’re debating fractional vs. full-time CFO, wrestling with “growth at all costs,” or wondering how buyers really value your business, this is your playbook!

Links:

Book A Call: https://www.bydesignadvisors.com/contact-us

Learn More About Exit Strategy & Leadership – https://www.bydesignadvisors.com/cont...

Finding Significance by Marty Osborne – https://www.amazon.com/dp/B0DTQD79BH/...

Take the DISC Assessment – https://profiles.innermetrix.com/VO/b...

Website: https://www.bydesignadvisors.com/

Dale's LinkedIn: https://www.linkedin.com/dalethrush

Marty's LinkedIn: https://www.linkedin.com/marty-osborn-78ba9b5

Tom's LinkedIn: https://www.linkedin.com/thomasrjohnson