After 15 years at Michelin, Parker Baxter jumped from corporate innovation to launching Greener Fleets, where he helps trucking and delivery fleets become more profitable and sustainable!

We talk why fleets adopt EV, CNG/RNG, hydrogen (hint: long-term cost + shipper demand), how California programs can cover ~$200k per EV to close the TCO gap, and why razor-thin margins make fuel savings a multi-million-dollar lever. Parker also shows how he uses AI/ChatGPT to build tools fast (like a diesel tax credit calculator in a day) and turn messy fleet data into useful decisions.

If you run a fleet—or sell to them—this is a tactical playbook: pick the right customers, use funding to bridge tech costs, and build a simple 90-day execution rhythm you can actually keep.

Links:

Parker / Greener Fleets: https://www.linkedin.com/in/parker-baxter-pmp-09915666/

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Finding Significance by Marty Osborne – https://www.amazon.com/dp/B0DTQD79BH/

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Dale's LinkedIn: https://www.linkedin.com/dalethrush

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