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108. Gear Junkie Founder Stephen Regenold

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Manage episode 357338593 series 2501322
Content provided by Twin Cities Business. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Twin Cities Business or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
"If you're someone who can express yourself, be an expert, gain the trust and be an authentic with an audience, there are unlimited outlets. Media in some ways is more interesting than ever. In other ways, it's harder than ever." Straight out of journalism school, Stephen Regenold turned his passion for outdoor adventure into a newspaper column called GearJunkie. A few years later, in 2006, he launched gearjunkie.com, which built up a large and devoted audience for its expert product reviews, and became an authority on all things travel and adventure for both experts and novices. In 2020, he sold the brand to Lola Digital Media, now AllGear Digital, and became vice president of strategy. Now he identifies other niche websites to acquire and grow. Regenold talks about what audiences and advertisers are looking for, and how to build an engaging content hub today. Following our conversation, we go back to the classroom with the University of St. Thomas Opus College of Business where Alec Johnson teaches entrepreneurship. He says Regenold's story speaks to the importance of being focused, disciplined, and networking. "Always focus on content and audience, and work really really hard to understand who that audience is."
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152 episodes

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108. Gear Junkie Founder Stephen Regenold

By All Means

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Manage episode 357338593 series 2501322
Content provided by Twin Cities Business. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Twin Cities Business or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
"If you're someone who can express yourself, be an expert, gain the trust and be an authentic with an audience, there are unlimited outlets. Media in some ways is more interesting than ever. In other ways, it's harder than ever." Straight out of journalism school, Stephen Regenold turned his passion for outdoor adventure into a newspaper column called GearJunkie. A few years later, in 2006, he launched gearjunkie.com, which built up a large and devoted audience for its expert product reviews, and became an authority on all things travel and adventure for both experts and novices. In 2020, he sold the brand to Lola Digital Media, now AllGear Digital, and became vice president of strategy. Now he identifies other niche websites to acquire and grow. Regenold talks about what audiences and advertisers are looking for, and how to build an engaging content hub today. Following our conversation, we go back to the classroom with the University of St. Thomas Opus College of Business where Alec Johnson teaches entrepreneurship. He says Regenold's story speaks to the importance of being focused, disciplined, and networking. "Always focus on content and audience, and work really really hard to understand who that audience is."
  continue reading

152 episodes

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