This conversation will transform how you think about machine tool investments. Keith Granno, a seasoned expert with over three decades of experience in the machine tool industry, offers invaluable insights on the delicate balance between machine selection and long-term profitability. From choosing the right machines to understanding when it's time to upgrade, Keith dives into the critical factors manufacturers often overlook when purchasing new equipment.

You'll hear practical advice on how to evaluate your shop's real needs, focusing on the hidden costs that impact your bottom line, such as tooling, automation, and machine maintenance. Keith emphasizes the importance of buying with an eye on the future, knowing when to act, and what to consider before pulling the trigger on a purchase. With Keith’s guidance, you'll gain a clearer understanding of not just how to acquire equipment but how to make sure that equipment serves your growing business for years to come.

This episode is more than just a discussion on what to buy—it's about how to make smarter, data-driven decisions that will pay off in the long run. Whether you’re considering a new machine, evaluating the performance of your current assets, or trying to optimize your workflow with automation, you’ll walk away with actionable strategies that can elevate your operations and profits.

• (0:00) Introducing Keith Granno and his background in the machine tool industry
• (5:37) The blend of art and science in the manufacturing industry
• (7:45) The various brands Keith is familiar with and has sold
• (10:10) Key indicators that signal it's time to invest in a new machine
• (14:57) The impact of automation on efficiency and machine performance
• (19:32) Discussing the total cost of ownership and considering hidden costs
• (23:40) Why you should listen to Machine Shop Mastery!
• (26:52) How to determine if a machine is the right solution for your needs
• (32:27) The pros and cons of financing versus paying cash for equipment
• (34:05) The importance of being proactive and investing during slower periods
• (37:36) Mistakes to avoid when purchasing new or used machines
• (47:25) Why you need the right work for the spindle that you’re buying
• (52:13) Take The Modern Machine Shop Top Shops Survey

• Why you should listen to Machine Shop Mastery!
• Take The Modern Machine Shop Top Shops Survey

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