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Enterprise Month in Review - is AI changing the B2B buyer?

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Manage episode 523112198 series 2831136
Content provided by Jon Reed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Reed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Yes - it's time... Let's review the highs and lows of the enterprise month, with Jon, Brian, and the infamous slide deck like no other. Plus: we have special guest Barb Mosher Zinck in the virtual chair, to talk about her latest research on what B2B buyers care about, and how AI - or isn't - changing what they need and how they evaluate. As always, bring your snarky and savviest commentary. Note: if you appreciate enterprise content with NO commercials and no sponsors, consider sharing this content, leaving a favorable review, etc. I've funded my own podcasts since 2007 because I believe in this medium of free exchange of ideas. Your advocacy matters. To see the slide deck visuals, catch the youtube replay at: https://youtube.com/live/Mg_UKnWdeBo. To see the post on B2B buyers and AI by Barb Mosher Zinck on diginomica, check https://diginomica.com/buyers-are-engaging-vendors-sooner-not-reasons-you-may-think-heres-whats-really-driving-it
  continue reading

247 episodes

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iconShare
 
Manage episode 523112198 series 2831136
Content provided by Jon Reed. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jon Reed or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Yes - it's time... Let's review the highs and lows of the enterprise month, with Jon, Brian, and the infamous slide deck like no other. Plus: we have special guest Barb Mosher Zinck in the virtual chair, to talk about her latest research on what B2B buyers care about, and how AI - or isn't - changing what they need and how they evaluate. As always, bring your snarky and savviest commentary. Note: if you appreciate enterprise content with NO commercials and no sponsors, consider sharing this content, leaving a favorable review, etc. I've funded my own podcasts since 2007 because I believe in this medium of free exchange of ideas. Your advocacy matters. To see the slide deck visuals, catch the youtube replay at: https://youtube.com/live/Mg_UKnWdeBo. To see the post on B2B buyers and AI by Barb Mosher Zinck on diginomica, check https://diginomica.com/buyers-are-engaging-vendors-sooner-not-reasons-you-may-think-heres-whats-really-driving-it
  continue reading

247 episodes

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