Startup Lessons, Resilience & How Failure Builds Success: John B Stapleton Explains
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EP 407 - What does it really take to build a food empire from scratch?
We're giving our chat with John B Stapleton - serial entrepreneur, investor, and co-founder of the New Covent Garden Soup Company and Little Dish a re-run to remind us about the hard-won lessons behind his multi-million-pound successes.
From inventing the UK’s fresh soup category to mentoring today’s challenger brands, John shares his insights on:
- Why resilience beats a “genius idea” every time
- How to raise investment when the market is stacked against you
- The truth about failure - and why it’s the best teacher for entrepreneurs
- Bootstrapping until you “know what you’re doing”
- The entrepreneurial ego: small “e” vs big “E”
Whether you’re launching your first startup or scaling towards exit, this episode is packed with real-world advice on how entrepreneurs really win - and why sometimes failure is the very thing that sets you up for millions.
Perfect for founders, investors, and anyone navigating today’s uncertain business landscape.
*For Apple Podcast chapters, access them from the menu in the bottom right corner of your player*
Spotify Video Chapters:
00:00 BWB with John Stapleton
00:40 John's Background and Achievements
01:19 Current Business Climate and Challenges
04:22 Investment Strategies and Advice
12:45 Mentoring and Advising Startups
14:25 Mission Ventures and Investment Platforms
18:17 Entrepreneurial Traits and Success
24:43 The Birth of Lamborghini
25:22 The Cult of Entrepreneurial Personality
26:29 The Value of Failure
28:51 Consumer Insight and Resilience
30:05 The Fresh Soup Revolution
34:21 Quickfire - Get To Know John
41:26 Wrap Up
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400 episodes