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Gap's Revival | Better in Navy? | 3

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Manage episode 519162001 series 2478020
Content provided by Wondery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wondery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The “Better in Denim” ad campaign put Gap back on the map for Gen Z — but are viral ads enough to fuel a comeback? Jordyn Holman of the New York Times breaks down how Gap CEO Richard Dickson is taking the company back to its pop culture roots. Later, David dives deeper into Old Navy’s strategy with Aubrey Avery Jr., who helped Gap build the new brand from the ground up. He explains how Old Navy became the company’s shining star.

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Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

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778 episodes

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Gap's Revival | Better in Navy? | 3

Business Wars

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Manage episode 519162001 series 2478020
Content provided by Wondery. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wondery or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

The “Better in Denim” ad campaign put Gap back on the map for Gen Z — but are viral ads enough to fuel a comeback? Jordyn Holman of the New York Times breaks down how Gap CEO Richard Dickson is taking the company back to its pop culture roots. Later, David dives deeper into Old Navy’s strategy with Aubrey Avery Jr., who helped Gap build the new brand from the ground up. He explains how Old Navy became the company’s shining star.

Be the first to know about Wondery’s newest podcasts, curated recommendations, and more! Sign up now at https://wondery.fm/wonderynewsletter

Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting wondery.com/links/business-wars/ now.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

778 episodes

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