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About Bryan Wish

Bryan Wish is the founder and CEO of Arcbound, a personal branding and community-building agency that helps thought leaders, executives, and entrepreneurs turn their ideas into movements. From his early days building sports communities in college to launching book campaigns and scaling brands for CEOs, Bryan has built his career on one core belief: personal brands should be rooted in substance, not vanity. He has guided bestselling authors, post-exit founders, and high-growth consultants through his “Arc Launch Process,” helping them distill their rallying cry and amplify it across platforms.

Reference Links:

• Linkedin
• Green Ridge Wealth Planning
• BobbyMascia.com
• Instagram - Bobby Mascia
• Instagram - Business Unchained

Bryan Wish Social Media

• LinkedIn - Bryan Wish
• Arcbound Website

Episode Highlights:

What does it really take to build a personal brand that cuts through the noise? In this episode, Bobby Mascia sits down with Bryan Wish, founder of Arcbound, to talk about the art and science of personal branding. Bryan shares how he went from launching a bestselling author’s platform in Washington, D.C., to scaling a business that now helps entire organizations elevate their people as brand ambassadors.

Bryan reveals why branding isn’t about ego or flashy content, but about uncovering a deeply authentic message, what he calls the “honorable message”, and then scaling it with the right mix of storytelling, systems, and smart use of AI. He and Bobby dive into everything from the future of personal branding at scale to embracing ADHD as a leadership superpower, to why consistency and community-building matter more than ever in a crowded digital landscape.

[13:01] “If you don’t integrate AI tools into your branding, you will get left behind.” — Bryan Wish

[14:02] “We peel back the layers until we get to an honorable message, a rallying cry people can rally around.” — Bryan Wish

[30:35] "I don't think about personal branding as this transactional service company. I can come out or pull in the heart and soul out of somebody and their expertise and what makes them meaningful in the world." — Bryan Wish

Whether you’re a CEO, a consultant, or a post-exit founder wondering what’s next, this episode offers a blueprint for building a brand with impact, substance, and staying power.

In this episode:

• [00:00] Introduction
• [01:46] Types of personal branding clients
• [03:48] People connect with people, not brands
• [05:16] Scaling personal branding within organizations
• [09:46] Economies of scale in content creation
• [10:50] AI’s role in personal branding
• [12:06] Blending AI and human touch
• [15:22] Defining the audience and content strategy
• [17:21] Leveraging inflection points for growth
• [18:00] Strategic narrative and book launch playbook
• [22:26] Personal branding as the next marketing wave
• [23:54] Enterprise scaling of personal branding
• [25:53] Exit strategy and business structure
• [26:47] Bryan’s path into branding
• [28:11] Case study: Launching a personal brand post-exit
• [30:01] Bryan’s own personal branding efforts
• [30:28] Substance over ego in personal branding
• [32:18] Embracing ADHD and team strengths
• [35:19] How to connect with Bryan