What does it really take to turn a casual conversation over beers into a thriving business rooted in community and family? In this episode of Business Talk with Meghan McNulty, brothers JP and Christian share their journey of building Dana Point Ale House, a craft beer destination rooted in history, hospitality, and hustle.

For business owners and entrepreneurs, this conversation is packed with insights — from forming an LLC overnight and navigating city permits, to attracting investors and adapting the business model when unexpected roadblocks arise. JP and Christian reveal how they leveraged local connections, embraced the power of hyperlocal marketing, and turned a family-owned business into a community hub.

They also dive into the realities of working with family, the importance of listening to your customers, and how flexibility and creativity kept them afloat during the early, uncertain days. Whether you’re thinking about launching a business in your hometown, rethinking your marketing strategy, or balancing a side hustle with family life — there’s something here for you.

Key Takeaways: Embrace community-focused marketing (i.e. partnering with local businesses and parent groups). Find creative ways to pivot when your first business plan doesn’t work out. Understand the realities of family partnerships — how to make it work and avoid unnecessary conflict. Build a business that reflects your values and your community’s culture — authenticity attracts loyalty. Use local history or culture to help shape your brand story and stand out.

Whether you're a seasoned entrepreneur or just starting to explore your own business idea, JP and Christian’s story is a reminder that passion, persistence, and strong community ties can turn an idea into something special.

Tune in to hear their story, their lessons, and how they’re continuing to evolve as business owners — all while staying true to their roots.

About Meghan’s Guests

Christian Goodman A Southern California native, Christian Goodman has over 20 years of experience in the restaurant, bar, and hospitality industry. After graduating from UCLA in 2012, he pursued his passion for craft beer, working with Stone Brewing before becoming the owner and operator of Dana Point Ale House in 2022. His taproom showcases the best craft beers California has to offer. When he’s not working, Christian enjoys time with family, discovering new beers, and listening to punk rock.

JP Goodman Born and raised in South Orange County, JP Goodman has spent over a decade in the craft beer industry. A 2013 graduate of Cal State Fullerton, he started his career at Stone Brewing, gaining extensive experience in brewing, sales, and distribution. In 2022, he and his brother Christian turned their longtime dream into reality by opening Dana Point Ale House. Since 2019, JP has worked as an Area Sales Manager for Brewery X in Anaheim while helping at the taproom. In his free time, he enjoys pouring beers, spending time with his wife and daughter, and supporting the local craft beer community.

Follow Dana Point Ale House on Instagram @danapointalehouse and visit danapointalehouse.com for their latest beer list, events, and more.