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Mastering Modern Marketing
Manage episode 452464756 series 3614829
In this episode of the Business Pulse podcast, Candice Jarrett (co-founder of XKOVA) interviews Angelo Ponzi, a Fractional CMO and founder of Craft.
They discuss Angelo's extensive background in marketing and branding, the role of a fractional CMO, the importance of understanding market dynamics, and the impact of AI on hiring and marketing strategies.
Angelo shares insights on evaluating marketing teams, the balance between working with established and new brands, and the evolving landscape of print media in a digital world.
The conversation highlights the necessity of adapting marketing approaches based on customer feedback and the importance of continuous engagement with clients.
Want to connect with Candice? Reach out on social media:
Company LinkedIn: XKOVA
Candice's LinkedIn: CandiceJarrett
X (Twitter): @XKOVAPAY
Facebook: @XKOVAPAY
Instagram: @XKOVAPAY
YouTube: @XKOVAPAY
TikTok: @XKOVAPAY
Or schedule a consultation through our website: https://xkova.com.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit xkova.substack.com
Chapters
1. Mastering Modern Marketing (00:00:00)
2. Understanding the Role of a Fractional CMO (00:04:43)
3. Evaluating Marketing Teams and Their Effectiveness (00:08:32)
4. The Impact of AI on Hiring and Marketing (00:12:42)
5. The Benefits and Pitfalls of AI in Marketing (00:18:51)
6. Working with Established vs. New Brands (00:22:45)
7. The Future of Print Media in a Digital World (00:26:01)
8. The Importance of Customer Communication (00:39:39)
9. Tailoring Marketing Strategies to Customer Needs (00:41:41)
10. Effective Methods for Gathering Customer Feedback (00:46:34)
14 episodes
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