In this episode of Business Over Cocktails, Lauren sits down with Kim Roy, authentic visibility strategist and founder of Pitch With Kim, to explore the soulful side of lead generation. From intuitive business strategy and nervous system regulation to storytelling, grief, and podcast pitching—this episode dives deep into building visibility that’s aligned, sustainable, and rooted in purpose. Learn how to position yourself authentically, pitch podcasts without sounding scripted, and use your story to drive connection and conversion.

Episode Highlights:

• Kim’s Journey from Banking to Visibility Strategy
• Why Storytelling Is the Key to Lead Generation
• The Truth About Podcast Pitching
• Intuition + Strategy = Soulful Visibility
• Measuring ROI from Podcast Guesting
• The Role of Nervous System Regulation

Chapters:

00:00 – Meet Kim Roy & the Power of Parallels
01:07 – From Compliance to PR: Kim’s Awakening
04:59 – Grief, Motherhood & Writing Her Story
10:41 – Discovering Intuition & Building a Spiritual Business
13:56 – Bringing Soul Into Strategy & Visibility
19:05 – Positioning, Pitching & Storytelling That Converts
26:27 – Pitching Mistakes & The AI Trap
31:11 – Measuring ROI from Podcast Guesting
41:36 – The Boring But Foundational Work
42:16 – Staying Grounded Through Intuition & Breathwork

Connect with Kimberly:

• Website: https://pitchwithkim.com/
• Instagram: https://www.instagram.com/pitchwithkim/#
• Free Resource - 4 Steps to Consistent Lead Generation https://pitchwithkim.myflodesk.com/4-steps
• Book: Deserts to Mountaintops: The Pilgrimage of Motherhood
• Contributing Author Chapter: Grieve With Gratitude https://a.co/d/30HGUJk
• Email: [email protected]

Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect

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