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A to-the-trade approach to DTC sofas: How Benchmade Modern breaks the rules

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Manage episode 467079110 series 3049306
Content provided by Business of Home and Dennis Scully. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Home and Dennis Scully or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Like many direct-to-consumer companies, Benchmade Modern takes out ads on Instagram and sells its sofas online. But unlike most of its competitors, the company is based out of a US manufacturing group—Artisant Lane, the owner of Lee Industries and American Leather. President Dan Campbell is also an unlikely DTC leader—he’s not a silicon valley entrepreneur, but a 17-year veteran of Holly Hunt.

On this episode of the podcast, Campbell speaks with host Dennis Scully about how the lessons he learned from the trade apply to the direct-to-consumer world, why gray sofas are over, and why customers care more about design than lead times.

This episode is sponsored by Ernesta and Hickory Chair

LINKS
Benchmade Modern
Dennis Scully
Business of Home

  continue reading

453 episodes

Artwork
iconShare
 
Manage episode 467079110 series 3049306
Content provided by Business of Home and Dennis Scully. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Business of Home and Dennis Scully or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Like many direct-to-consumer companies, Benchmade Modern takes out ads on Instagram and sells its sofas online. But unlike most of its competitors, the company is based out of a US manufacturing group—Artisant Lane, the owner of Lee Industries and American Leather. President Dan Campbell is also an unlikely DTC leader—he’s not a silicon valley entrepreneur, but a 17-year veteran of Holly Hunt.

On this episode of the podcast, Campbell speaks with host Dennis Scully about how the lessons he learned from the trade apply to the direct-to-consumer world, why gray sofas are over, and why customers care more about design than lead times.

This episode is sponsored by Ernesta and Hickory Chair

LINKS
Benchmade Modern
Dennis Scully
Business of Home

  continue reading

453 episodes

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